Agro Salso

Advertising campaigns were driving visitors to the website, but conversion tracking was insufficient. Irrelevant searches consumed budget, and genuine quote requests could not be reliably distinguished from ordinary clicks.

Product information was also inconsistent. Technical specifications, prices and manufacturer references varied between pages and sales materials.

For agricultural machinery buyers, those details are essential. A purchasing decision depends on accurate specifications, compatibility and price.

We began with the advertising accounts.

Search terms were reviewed, irrelevant traffic excluded and campaigns restructured around machinery categories and products with clear commercial intent.

We configured conversion tracking for actual website enquiries, giving the team a more reliable way to evaluate campaign performance.

Next, we rebuilt product communication around official manufacturer documentation.

Specifications, compatibility, prices and availability were checked against verified sources before publication. Product benefits were expressed through technical facts, without unsupported superlatives.

We extended the same standards across the machinery catalogue, price lists, trade-show materials and CRM enquiry management.

The result is a consistent information base shared by marketing and sales.

Campaigns can now be evaluated against genuine quote requests rather than clicks alone.

The website and commercial materials use consistent, verified product information.

Sales enquiries can be managed with clearer attribution and a more reliable product reference.

Marketing and sales now work from the same facts.