DentalNet

DentalNet Kids was listed under an incorrect Google Business category, limiting its visibility in relevant local searches. National competitors were also advertising against the DentalNet brand name.

Marketing healthcare services requires particular attention to medical accuracy, professional regulations, patient privacy and consent.

For DentalNet and DentalNet Kids, we developed distinct visual and communication approaches suited to their respective audiences, while respecting the professional standards that apply to healthcare providers.

We treated the two clinics as distinct audiences from the outset.

For DentalNet Kids, we developed a reassuring, approachable communication style focused on prevention, education and the concerns of parents.

For the adult clinic, we established a more restrained visual and editorial direction, with clear, clinically appropriate information.

Each clinic received its own content structure and design guidelines.

For DentalNet Kids, we also created an original mascot and visual identity elements used across digital content and printed materials.

We rebuilt both Google Business Profiles independently, correcting categories, updating services and establishing a structured approach to patient reviews.

We also developed guidelines for in-clinic photography and video production, including the documentation required for patient image consent.

The two clinics now have distinct, consistent identities, each appropriate to its patients.

Content follows established editorial, visual and professional standards rather than being developed post by post.

Both Google Business Profiles are managed consistently, and DentalNet has gained visibility in local searches where it previously had limited or no presence.

Two audiences. Two identities. One consistent standard of care in communication.