Case Study / Industrial / Romania

ThermX

ThermX is a nanoceramic thermal-insulation membrane developed by Nano Revolution. Bringing a technical product to market required more than a convincing presentation. Every claim needed a reliable source, and every audience needed information it could understand.

White coating sprayed onto a flat industrial roof

1
technical reference
Consistent product data across all materials
4
communication channels
Website, Facebook, Instagram and LinkedIn
12
month strategy
Marketing plan and SEO strategy

The Challenge

ThermX introduces a less familiar approach to building insulation: a spray-applied nanoceramic membrane used in millimetre-scale layers.

Its potential audiences range from homeowners to architects and engineers, each with different expectations and levels of technical expertise.

Product specifications were also available from multiple sources, with inconsistencies between them.

Before developing the marketing, we needed to establish a reliable technical foundation. Unclear or conflicting specifications would undermine the credibility of the product itself.

Our Approach

We began by consolidating the technical specifications into a single reference document, establishing a consistent source for all subsequent communication.

We then developed the product positioning, technical brand dossier, market research, buyer profiles, 12-month marketing strategy and SEO strategy.

A separate communication direction was created for architects and engineers, addressing their specific technical requirements.

We planned and produced the product launch, including its structure, presentation, presenter script and video content.

The website and launch campaigns were developed using the same technical reference, with content adapted for Facebook, Instagram and LinkedIn.

The Outcome

ThermX now has a consistent technical and marketing foundation across its website, sales materials and digital communication.

Product information is aligned, while messaging is adapted to the needs of homeowners and industry professionals.

The launch established a clear position for ThermX, supported by a structured marketing plan for the following 12 months.

Selected work

nanorevolution.ro
nanorevolution.roVisit Nano Revolution

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Frequently Asked Questions

ThermX is a nanoceramic thermal-insulation membrane produced by Nano Revolution. It is designed for building insulation and applied by spraying in a millimetre-scale layer.

ThermX is spray-applied to building surfaces in a thin, millimetre-scale layer, according to the product's technical specifications.

ThermX is intended for the thermal insulation of buildings. Its positioning centres on nanoceramic membrane technology and its specific application method.

We start by establishing accurate product information, identifying the audiences and understanding their buying criteria. We then develop the positioning, website, SEO content and campaigns around that foundation.

For ThermX, we consolidated the product specifications into a documented technical reference. Claims are checked against that source before being used in marketing or sales materials.

It prevents conflicting specifications from appearing across the website, sales presentations and advertising. Customers and industry professionals receive consistent information, regardless of where they encounter the product.

We developed the technical reference document, product positioning, brand dossier, market research, buyer profiles, 12-month marketing strategy, SEO strategy, website and product launch, including presentations, scripts, video and campaign content.

ThermX

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